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试论中国企业经营管理思想的变化
引用本文:王雨阳.试论中国企业经营管理思想的变化[J].长春理工大学学报(高教版),2005(2).
作者姓名:王雨阳
作者单位:湖南娄底职业技术学院 湖南娄底,417000
摘    要:随着市场经济体制的不断发展和逐步完善,我国企业的经营管理思想发生了很大的变化。很多企业注重“以人为本”的经营理念,注重注意力资源和心灵市场的培育,看重企业关系,讲究形象力和品牌成长,这些变化将指引着我国的企业经营管理向着正规化方向发展,使他们逐渐与国际接轨,并且日益变得强大。

关 键 词:企业经营  管理思想  品牌形象力

The Change of Managing Idea in Chinese Enterprises
Wang Yuyang.The Change of Managing Idea in Chinese Enterprises[J].Journal of Changchun University of Science and Technology,2005(2).
Authors:Wang Yuyang
Institution:LouDi Vocational and Technical Institute of HuNan Province LouDi 417000
Abstract:The change of managing idea has taken place greatly with the reform of market system.Many enterprises have set up the managing idea depending on the people and try their best to abserd the attention of the customers and try to get on well with other enterprises and have good repuctation of their products and services.Our Chinese enter- pries will have good managing system and catch up with the international advanced entorprises and get stronger and stronger.
Keywords:enterprise management managing idea reputation of brandy
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