银行理财产品可持续发展的对策探究

现代商业银行突破传统业务的框架，以金融创新和金融服务为主要手段，全面拓展金融业务的现实，为个人理财市场创造了发展机遇，使个人理财业务成为我国商业银行的核心业务之一，进入了一个前所未有的理财时代。所以，商业银行应正视理财产品发展中存在的问题，加快品牌建设，提高服务水平；进一步规范理财产品的销售行为；完善渠道建设和系统支持；继续加强理财产品的风险控制，以实现银行理财产品的可持续发展。

Exploration on Strategies of Financial Products Sustainable Development

Breaking through the traditional business framework, taking financial innovation and services as the main means, modem commercial bank offers good opportunities for the personal finance market. Personal financial service has become the core business of commercial banks, which brings China entered an era of financial management. This paper puts forwards good suggestions for commercial banks on the financial products sustainable development from the following aspects： facing up to the existing problems and improving brand building and service financial products; perfecting channel construction and system support; of financial products. levels; regulating the sale of continuing to control the risk