| 影视剧名的语音调遣与词语锤炼 |
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| 引用本文： | 王苹.影视剧名的语音调遣与词语锤炼[J].宁波大学学报(人文科学版),2007,20(2):99-103. |
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| 作者姓名： | 王苹 |
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| 作者单位： | 宁波大学,文学院,浙江,宁波,315211 |
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| 摘 要： | 语音技巧的运用、词语魅力的锤炼是影视剧命名的两种有效手段。语音方面,力求整齐匀称、平仄协调,抑扬起伏、琅琅上口;词语方面,则精心锤炼色彩词语,巧妙设置悬念短语,创造性地运用“谐辞”,从而使影视剧名新颖独特,让人过目难忘。
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| 关 键 词： | 语音修辞 色彩词 悬念短语 谐辞 |
| 文章编号： | 1001-5124(2007)02-0099-05 |
| 修稿时间： | 2006年10月6日 |
On the Prosodic Rhetoric and Diction of Titles of Movies and TV Programs |
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| WANG Ping.On the Prosodic Rhetoric and Diction of Titles of Movies and TV Programs[J].Journal of Ningbo University(Liberal Arts Edition),2007,20(2):99-103. |
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| Authors: | WANG Ping |
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| Abstract: | In naming a movie or a TV program,prosodic rhetoric and diction are two effective strategies.In regard to prosody,the titles should be in symmetry of phonology,a harmony of rising and falling tones,and a musical tune in reading aloud.As for the choice of words,efforts should be made to identify the nuances of colorful words,embed suspense,and make an inventive use of parodying words,so as to produce a unique and unforgettable eye-catching title. |
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| Keywords: | prosodic rhetoric colorful word suspense phrases parodying word |
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