| 我国证券投资基金营销现状与市场精细化营销对策 |
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| 引用本文： | 邹定斌,宁娇丽.我国证券投资基金营销现状与市场精细化营销对策[J].湖南科技大学学报(社会科学版),2005,8(1):86-89. |
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| 作者姓名： | 邹定斌 宁娇丽 |
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| 作者单位： | 湖南科技大学,商学院,湖南,湘潭,411201 |
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| 摘 要： | 从市场容量、基金特色、基金费用计提方式和基金管理公司分布不均衡四个方面,指出了现阶段我国投资基金营销现实中存在的问题,并提出了以市场化原则和市场细分原理,发展网上基金市场及货币市场投资基金、改革投资基金费用计提办法,在我国中、西部适度建没一批优秀基金管理公司和基金营销公司的政策建议。
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| 关 键 词： | 投资基金 货币市场投资基金 债券市场投资基金 市场细分 均衡 |
| 文章编号： | 1672-7835(2005)01-0086-04 |
| 修稿时间： | 2004年8月3日 |
Suggestions to the Present Marketing Situations of China's Investment Funds |
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| ZOU Ding-bin & NING Jiao-li.Suggestions to the Present Marketing Situations of China''''s Investment Funds[J].journal of hunan university of science&technology,2005,8(1):86-89. |
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| Authors: | ZOU Ding-bin & NING Jiao-li |
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| Abstract: | This paper probes into the problems in the present development of China's investment funds from four aspects, such as the lack of the power of the market economy, the characteristics of the portfolio selection, the inappropriate calculating ways of fund management fee, and the disequilibrium of the geographical location of the fund management company in China. It also puts forward corresponding suggestions based on the market principles and the theory of the market segmentations. |
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| Keywords: | investment fund money market investment fund bond investment fund market segmentation equilibrium |
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