我国慈善超市的发展瓶颈与生存智慧

慈善超市是社会救助的一种创新模式，政府的强势推动使之迅速普及，并兴盛一时。但普通民众对慈善超市运作的知晓程度较低，对公益慈善行动的实际参与不足，导致慈善超市“高调开业、惨淡经营、悄然关闭”。研究表明，只有立足于慈善超市的发展现状，以政策解读为逻辑起点，通过勾勒政策文本中慈善超市的发展蓝图，深入剖析阻碍慈善超市发展的现实阻力，才能寻找到激发慈善超市活力的现实路径。

The Development Bottleneck and Survival Wisdom of China＇s Charity Supermarkets

The charity supermarket,as a kind of institutional innovation to social assistance,had bloomed and been popular under the government＇s strong push.As the populace has little knowledge of how they are run and therefore is scarcely involved in them,the charity supermarkets always have a high-profile opening,but as they are difficult to make profits,they eventually have to shut up.The present study shows that the realistic path to the invigorating of the charity supermarkets lies in the interpretation of the status quo of such markets and the governmental policies that sketch a blueprint for their future,and a comprehensive analysis of the real resistance to their development.