| 实施绿色营销的有效途径 |
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| 引用本文： | 孙金霞.实施绿色营销的有效途径[J].山西高等学校社会科学学报,2005,17(9):40-42. |
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| 作者姓名： | 孙金霞 |
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| 作者单位： | 山西财贸职业技术学院,山西,太原,030031 |
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| 摘 要： | 健康与可持续发展是21世纪最受人们关注的两大热点,而绿色营销是可持续发展理念在营销领域的体现。目前我国绿色营销面临许多的障碍,如绿色需求不足,绿色营销观念缺乏,生产管理方式落后,营销组合策略不适应等。这就要求企业必须采取有效措施,促使绿色营销活动在我国能有效的开展起来,实现可持续发展的战略目标。
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| 关 键 词： | 绿色营销 现状 对策 环境保护 可持续发展 |
| 文章编号： | 1008-6285(2005)09-0040-03 |
| 修稿时间： | 2005年8月26日 |
Effective Ways of Implementing Green Marketing |
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| Sun Jinxia.Effective Ways of Implementing Green Marketing[J].Social Sciences Journal of Colleges of Shanxi,2005,17(9):40-42. |
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| Authors: | Sun Jinxia |
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| Abstract: | Health and sustainable development are two hot issues in the 21st century,and green marketing embodies the ideal of sustainable development in the field of marketing.At present,green marketing confronts a lot of barriers,such as shortage of the need for green products,the lack of sense of green marketing,the backwardness of management and the unfitness of combining strategy of marketing.This requires that the companies take effective measures to make marketing activities develop and finally realize the strategic aim of sustainable development. |
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| Keywords: | green marketing current situation counter-measure environmental protection sustainable development |
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