新时代马克思主义网络传播策略探析

十九大报告强调新时代“必须推进马克思主义中国化时代化大众化,建设具有强大凝聚力和引领力的社会主义意识形态”。新时代也是移动互联的时代,这就要求我们在新时代必须走进移动媒体语境,重视马克思主义网络传播内容的大众化生活化,推进马克思主义网络传播手段的建设和创新。新时代马克思主义的网络传播还要加强马克思主义网络传播队伍的建设,提高马克思主义传播队伍的质量,形成政府、高校、科研机构和社会网民的合力,共同促进马克思主义的传播,并对网络文化传播进行监管和引导。

Analysis of strategy of network communication of Marxism in New Era

It is stressed in the report of the 19th CPC National Congress that the Sinicization, modernization and popularization of Marxism should be promoted, and the socialist ideology with strong cohesion and leading force should be built in the New Era. The New Era is also the era of mobile interconnection. We are required to enter the context of the mobile media in the New Era, should pay more attention to the popularization and life-like context of the content of network communication of Marxism, and promote the construction and innovation of the means of network communication of Marxism. The network communication of Marxism in the New Era needs to strengthen the construction of the team of network communication of Marxism, to improve the the quality of the network communication of Marxism, and to form the joint force of the government, universities, scientific research institutions and social netizen. They should jointly promote the network dissemination of Marxism in the New Era, and supervise and guide the spread of the network culture.