我国自贸区跨境电商研究现状综述及问题分析

我国自贸区的建立为正在飞速发展的跨境电商提供了新的机遇,同时自贸区跨境电商的发展也存在诸多问题。通过对我国自贸区跨境电商研究现状的分析,发现该课题研究潜力巨大,但存在指导性研究多于基础性研究,定性分析多于定量分析而且实证分析模型、数据不适合,缺乏理论分析等问题,并且对自贸区跨境电商存在的物流、平台、人才问题进行分析并提出建议。目的一是为以后学者的研究指明方向,二是为学者研究我国自贸区跨境电商的发展提供思路。

Research status review and problem analysis on cross border e-commerce in free trade areas of China

The establishment of free trade areas in China provides new opportunities for the rapid development of cross-border e-commerce. But there are many problems in the development of cross-border e-commerce in the free trade areas. Through the analysis of the current situation of cross-border e-commerce research in free trade areas of China, it is found that the potential of this subject is great. But there are some problems such that the guiding research is more than the basic research, the qualitative analysis is more than the quantitative analysis, and the empirical analysis model and data is not suitable, the theoretical analysis is lacking, etc. The logistics, platform and talent problems existing in the cross border e-commerce of the free trade areas are analyzed and the suggestions are proposed. The purpose of this study is both to demonstrate the direction of future research by scholars, and to provide some thread for scholars to study the development of cross-border e-commerce in free trade areas of China.