基于3C战略的央视纪录频道品牌定位分析

品牌定位对于一个电视频道的生存与发展来说至关重要,依据3C战略理论,确立精准的品牌定位,需要从受众需求、竞争对手和自身优势三个方面进行分析。满足受众需求是品牌生存的基础,实施差异化策略来区分竞争对手是品牌固有的特色,不断夯实自身优势是品牌发展的动力。只有三个关键因素整合在一起,才能使品牌屹立不倒。

Analysis of Brand-orientation in 3C-based CCTV Documentary Channel0

Brand-orientation means significantly to the development of a TV channel.On the basis of 3C strategy theory,an accurate brand-orientation should be analyzed from demands of audience,competitors,and self advantages.Producers of certain brands should meet the demands of audience,implement different strategies for competitors,and keep maintaining their own advantages.Only by combing the above can a product with certain brand name last long.