云南少数民族妇女手工艺品市场化策略

少数民族手工艺品是一个饱含、凝聚和浓缩着各类民俗事项的民族文化的重要组成部分,也是云南民族旅游文化中的重要资源之一。对云南少数民族妇女手工艺品进入市场的阻碍因素进行梳理,有针对性地在政府政策介入策略、异地开发策略、器用价值与市场审美观结合策略、宣扬少数民族妇女手工艺品的文化内涵策略等方面进行研究,将有助于少数民族地区文化旅游资源的开发、农村产业结构的调整和非正规农村就业群体的建立,也将为云南建设旅游文化大省提供有益的参考。

The Marketing Strategies for the Handicrafts of Yunnan Minority Women

Yunnan minority handicrafts are the crystallization and an inseparable part of ethnic cultures as well as an important tourism resource.The author analyzes the obstacles barricading the marketing of the handicrafts of Yunnan minority women and discusses the government policies,the development policies in other places,their practical value and market-related aesthetics.The author hopes this analysis will help the development of the tourism resources in the minority areas and the adjustment of the industrial structure in the countryside,and offer more job opportunities for developing Yunnan into a prosperous tourism province.