浙江省四明山国家森林公园生态旅游评价

从生态旅游资源、生态旅游环境、生态旅游社区、生态旅游开发条件、生态旅游发展五个方面建立了国家森林公园生态旅游评价指标体系，采用层次分析法和熵技术计算了评价指标权重，构建了评价指标综合的多目标线性加权函数模型，并建立了国家森林公园生态旅游的总体评价等级。以浙江省四明山国家森林公园为例，进行了实证研究。结果表明:（1）浙江省四明山国家森林公园综合评价得分为7.198，为生态旅游的II级水平；（2）为了促进浙江四明山国家森林公园生态旅游发展，建议从发展战略、产品开发、市场营销、旅游交通、社区参与和区域合作等方面采取措施。

A Critique on the Ecological Tourism of Simingshan National Forest Park in Zhejiang

The ecological tourism’s evaluation system of national forest parks should be approached from the five aspects: ecological tourism resources, environment, community, conditions and the development. Arranged analysis is used to evaluate the quota, construct the function model and establish the general evaluation grade of national forest parks’ ecological tourism. The Siming Mountain national forest park is taken as an example for study. The result indicates that: (1) the score of comprehensive evaluation of Siming Mountain is 7.198, locating in the second level of ecological tourism. (2) for improving the development of ecological tourism, some measures should be taken to promote development strategy, product development, marketing, tourism transportation, community participation and regional cooperation