跨文化结合模式及其成功原因探讨

跨国经营的难题是跨文化。跨文化的成功在于找到结合点。通过跨文化结合点,两种以上的文化会不断加深理解、交流、融合,互相吸收营养,使文化结合不断扩大,从而造成跨国经营的适应性。在这方面,许多跨国公司经过模索,已经建立了不同的有效的跨文化结合模式。研究这些成功的跨文化结合模式,对我国企业在全球化过程中,克服跨文化的障碍,更好地适应全球化经营的要求,会有重大的启示。

On Modes of Trans-cultural Combination and Reasons for Success

The difficult problem of multinational management is to cross cultures. The key to trans-cultural success is to find the combining point through which two or more cultures will keep deepening mutual understanding and communication, absorbing nutrition from each other, extending the common area of different cultures, and therefore it will result in the adaptability of multinational management. In this field, many multinationals have explored and founded different yet effective modes of trans-cultural combination. By studying these successful modes, companies in our country will get significant hints, in the process of globalization, to overcome trans-cultural obstacles and to adapt to the requirements of global management better.