| 企业竞争优势的内涵及其培养 |
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| 引用本文： | 冯艳婷.企业竞争优势的内涵及其培养[J].贵州民族学院学报,2004(1):135-138. |
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| 作者姓名： | 冯艳婷 |
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| 作者单位： | 冯艳婷（贵州商业高等专科学校旅游系,贵州,贵阳,550004） |
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| 摘 要： | 企业竞争优势实质上是一种比对手强的相对实力,它直接表现为使企业获取超出行业平均水平的利润.但是,能够获利并不意味着企业具有竞争优势,企业的竞争优势主要来自于外部适应性和内部创新两个方面.为了保证竞争优势的持续性,企业必须永葆创新精神,并有效地防止对手的模仿,必要的时候还应该采取措施,加大对手的经营难度.
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| 关 键 词： | 竞争优势 创新 承诺 模仿 |
| 文章编号： | 1003-6644(2004)01-0135-04 |
| 修稿时间： | 2003年5月11日 |
Composition of Competitive Edge of Companies and Its Cultivation |
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| Feng Yan,Ting.Composition of Competitive Edge of Companies and Its Cultivation[J].Journal of Guizhou University for Nationalities,2004(1):135-138. |
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| Authors: | Feng Yan Ting |
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| Abstract: | The competitive edge of companies is the superiority against rivals. It can directly lead to more profits than the average level. However, that is not enough. It should include the adaptability to external pressures and the internal innovation, the latter presenting difficulty for rivals. |
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| Keywords: | Competitive edge innovation commitment imitation |
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