追求特色是期刊改版成功的关键--兼论《人生与伴侣》的改版原则

在我国加入WTO前后,国内期刊界为了抵御新的市场风险和国际期刊业带来的冲击,纷纷竞相改版、扩版和发行新刊,力争把刊物做大、做强.但在国内文化综合类期刊内容大多趋同、重复,市场潜在空间已经比较小的形势下,期刊改版必须通过对市场和读者的调查找准期刊的文化切入点,准确定位,追求特色,并通过切实有力的举措使改版后的杂志在内容和形式上保持较高的品位.实践证明,追求特色是期刊改版成功的关键.

The Pursuit of Characteristics is the key to Success of Journal Correcting--On the Correcting Principle of Life and Partner

Before and after our country joined WTO, the journal circles at home tried one after another to realize correcting, expanding and issue new journals in an effort to make the best improvement on journals so as to withstand new market hazard and the lashing brought by international journals, Under the situation that the contents of the domestic Misc. cultural periodicals tend to be the same and the potential space in the market has become smaller, journal correcting must get the exact location through the investigation of the market and the readers. The pursuit of characteristics is to make the journals after correcting keep higher grade in contents and form through taking practical and forceful measures. Practice has proved that the pursuit of characteristics is the key to success of journal correcting.