| 客户价值构成及其影响因素的实证研究 |
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| 引用本文： | 张大亮,马英俊. 客户价值构成及其影响因素的实证研究[J]. 管理工程学报, 2006, 20(4): 42-45 |
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| 作者姓名： | 张大亮 马英俊 |
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| 作者单位： | 浙江大学管理学院,浙江,杭州,310027;浙江大学管理学院,浙江,杭州,310027 |
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| 摘 要： | 本文首先在前人研究的基础上构建了客户价值构成要素体系,并进一步提出客户价值构成及其影响因素模型.通过对60多家企业的实证调查和科学的统计分析,我们得出了客户价值构成及其影响因素的相互关系.其研究结果对企业制定营销策略具有一定的指导意义.
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| 关 键 词： | 客户价值构成 影响因素 实证研究 |
| 文章编号： | 1004-6062(2006)04-0042-04 |
| 修稿时间： | 2004-06-09 |
Empirical Research of Customer Value Construct and Its Influencing Factors |
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| ZHANG Da-liang,MA Ying-jun. Empirical Research of Customer Value Construct and Its Influencing Factors[J]. Journal of Industrial Engineering and Engineering Management, 2006, 20(4): 42-45 |
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| Authors: | ZHANG Da-liang MA Ying-jun |
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| Abstract: | In this article,we firstly summarized the construct system of customer value through the literature review.Then,we brought forward the model of customer value construct and its influencing factors.To prove this model,we investigated more than 60 enterprises by questionnaire,and analyzed the investigation data scientifically.As the result,we get the relationship between customer value construct and its influencing factors.This will help companies to develop efficient marketing strategies. |
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| Keywords: | customer value construct influencing factor empirical research |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
