A case study in venture management |
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Authors: | WH Jones MH Oakley |
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Institution: | University of Aston Management Centre, Birmingham, UK |
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Abstract: | This paper examines the venture concept as a means of stimulating new product development within large companies. The literature reveals a significant difference between the venture idea as originally conceived in North America and as applied in European companies. A case study of a UK venture experiment is then presented which clearly demonstrates the resistance to substantive change which may characterise large organisations. |
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