基于市场调查的自贡游客旅游市场特征实证研究

本文拟以自贡市2007年春节黄金周游客满意度问卷调查所获得的数据为依据,对自贡市游客旅游市场特征进行实证分析。结果表明男性游客多于女性游客,游客年龄构成以中青年为主,文化水平较高,职业构成比较分散,公务旅游客源市场增长潜力较大,自驾游游客占有较大比重且增长态势明显;从出游动机考察可以得出有相当一部分游客的旅游行为具有很大的时间限制的结论;由相关分析还可以得到性别与交通方式选择、年龄与交通方式选择、文化程度与信息渠道,以及文化程度、职业、收入水平和消费水平之间都存在显著相关关系的结论。

The Empirical Study of the Characteristics of Tourism Market of Zigong Based on Market Investigation

This paper analyzes the characteristics of tourism market characters of Zigong according to the questionnaire result of tourists' satisfaction during the Spring Festival of 2007.It shows that there were more male tourists than female,that the majority of tourists are young and middle-aged who are well educated and engaged in different occupations,that the tourists for business and self-driving tourists will probably grow to a great extent,and that a big part of tourists have a problem of time restriction.And we can conclude that there are obvious relationships between gender and transportation means,between age and transportation means,between education level and information channel,and among education level,profession,income and consumption.