| 旅游业顾客满意度评价体系研究 |
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| 引用本文： | 徐宏毅,孙卓.旅游业顾客满意度评价体系研究[J].华中农业大学学报(社会科学版),2008(3):44-47. |
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| 作者姓名： | 徐宏毅 孙卓 |
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| 作者单位： | 武汉理工大学管理学院,湖北武汉430070 |
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| 基金项目： | 国家自然科学基金项目（70471020）（70772075） |
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| 摘 要： | 文章利用顾客满意度模糊综合评价模型对武汉东星旅行社进行了研究,通过问卷调查及数据分析的方式对武汉东星旅行社顾客满意度的各个影响因素及其影响程度进行了分析。
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| 关 键 词： | 顾客满意度 模糊评价 评价体系 旅游业 |
Study on Evaluation System of Customer Satisfaction in Tourism Industry |
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| XU Hong yi,SUN Zhuo.Study on Evaluation System of Customer Satisfaction in Tourism Industry[J].Journal of Huazhong Agricultural University(Social Sciences Edition),2008(3):44-47. |
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| Authors: | XU Hong yi SUN Zhuo |
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| Institution: | (School of Management ,Wuhan University of Technology ,Wuhan , Hubei, 430070) |
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| Abstract: | This paper uses customer satisfaction fuzzy comprehensive evaluation model of travel agency to study the Wuhan East Star travel agency. Through questionnaire and data analysis methods, this paper analyses the various factors and the degree of the influence on customer satisfaction with the Wuhan East Star travel agency. |
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| Keywords: | customer satisfaction fuzzy evaluation evaluation system tourism industry |
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