Exploration of Soft Power Path of Enterprises in Ethnic Minority Areas from the Perspective of Libich's Minimum Factor Theory

For the construction of enterprises’ soft power in minority areas, the biggest resource is the local original ecological culture, which transforms into the soft power of enterprises in minority areas, and cultivates the core competitiveness of enterprises, so as to promote the rapid growth of enterprises in these areas, to go out of these regions, and to provide new impetus for local development. Minimum factor theory tells us that in minority areas, the key to the success of soft power construction is to find the gene of enterprise culture from the original ecological culture, so as to build a unique soft power system, realize the development of enterprise clusters, and then drive the rapid progress of regional evolution. Since the implementation of market-oriented reform, the economic history in these areas shows that those enterprises not only achieve rapid development, but contribute to local economic development as the leaders in specific fields, with the transformation of original ecological culture into their own soft power.