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| 托马斯·J·沃森危机管理策略综观 | |
| 引用本文： | 黄书亭. 托马斯·J·沃森危机管理策略综观[J]. 河南理工大学学报(社会科学版), 2007, 8(4): 410-416 |
| 作者姓名： | 黄书亭 |
| 作者单位： | 南京理工大学经济管理学院 江苏南京210003 |
| 摘 要： | IBM创始人托马斯·J·沃森是经验主义管理学派的代表人物之一。他紧跟技术革命的步伐,以其远见、意志和决心,有效地把握了销售和市场,创造并满足顾客的需求;他勇于承担社会责任,致力于世界和平;他注重培训,能摆正劳资双方的关系,并积极探索危机管理策略,对企业文化作出了突出的贡献。同时,他又成功地解决了接班人问题,被誉为"世界上最伟大的推销员"。 |
| 关 键 词： | 沃森 IBM 推销 危机管理 企业文化 |
| 文章编号： | 1673-9779(2007)04-0410-07 |
| 修稿时间： | 2007-05-19 |
A Comprehensive View on Thomas. J. Watson Sr.'s Crisis Management Strategy |
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| HUANG Shu-ting. A Comprehensive View on Thomas. J. Watson Sr.'s Crisis Management Strategy[J]. Journal of Jiaozuo Institute of Technology(Social Sciences), 2007, 8(4): 410-416 | |
| Authors: | HUANG Shu-ting |
| Abstract: | Thomas.J.Watson Sr.,the founder of IBM,is one of the representatives of empirical managing school who runs close after the technological revolutions,creates and meets customers' demand,attaches importance to marketing and training,undertakes duties,sustains his home enterprises,develops enterprise culture,dedicates himself to world peace,and handles all sorts of crises successfully,Meanwhile,he manages to arrange the successor,and is praised as the greatest salesman in the world. |
| Keywords: | Watson IBM sales crisis management enterprise culture |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |