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Managing Change in Museums |
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| Authors: | Russell A. Cargo Elizabeth Rosser Cargo |
| Abstract: | Museums and the Paradox of Change, by Robert R. Janes. (2nd ed.) Calgary, Alberta: University of Calgary Press, 1997. 276 pp., $24.95 paper. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenues and Resources, by Neil Kotler and Philip Kotler. San Francisco: Jossey‐Bass, 1998. 297 pp., $41.95 cloth. |
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