宣传心理学视野下的高校思想政治教育实效性探析

宣传活动与高校思想政治教育的目的都是影响人的意识和行为，这两种实践活动都是一种复杂的心理过程。高校思想政治教育要从受教育者的心理特征出发，合理运用宣传心理学的规律、教育者自身的影响力以及社会环境的作用力来增强思想政治教育的实效性。

Discussion on the Actual Effectiveness of the Ideological and Political Education in Colleges and Universities from the Perspective of Propaganda Psychology

The goal of propaganda activity and ideological and political education in colleges and universities is to affect person's consciousness and behavior.These two kinds of practices all belong to a kind of complex mental process.Ideological and political education in colleges and universities should base on the psychological characteristics of the educated and rationally use the law of propaganda psychology,the influence power of the educator's themselves,as well as the force of the social environment to enhan...