| 俄罗斯广告市场现状分析 |
| |
| 引用本文： | 胡巍葳.俄罗斯广告市场现状分析[J].东北农业大学学报(社会科学版),2006,4(2):76-78. |
| |
| 作者姓名： | 胡巍葳 |
| |
| 作者单位： | 黑龙江大学,黑龙江,哈尔滨,150080 |
| |
| 摘 要： | 广告市场是当今世界蓬勃发展的市场之一,俄罗斯广告也不例外。并且,随着国外和本国广告商对广告投资的加大以及人民生活水平的提高,俄罗斯广告市场将进一步发展。俄罗斯常见的广告有网络广告、电视广告、户外广告、广播广告、报刊广告、影院广告等。
|
| 关 键 词： | 俄罗斯 广告 现状 |
Analysis on the Current Situation of Russian Advertisement Market |
| |
| Hu Weiwei.Analysis on the Current Situation of Russian Advertisement Market[J].Journal of Northeast Agricultural University:Social Science Edition,2006,4(2):76-78. |
| |
| Authors: | Hu Weiwei |
| |
| Abstract: | Advertisement market is one of the prosperous markets in the world,including Russian adver- tisements.Moreover with the increasing investment from domestic and foreign advertiser and the raising of Russian's living level,Russian advertisement market tends to get further development.Russian advertisements are generally classified into internet advertisement,TV advertisement,outdoor advertisement,broadcasting ad- vertisement,newspaper advertisement,cinema advertisement etc. |
| |
| Keywords: | Russia advertisement current situation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
