| 论社区零售订购业态 |
| |
| 引用本文： | 徐运保,文龙光.论社区零售订购业态[J].湖南工程学院学报(社会科学版),2003,13(1):29-31. |
| |
| 作者姓名： | 徐运保 文龙光 |
| |
| 作者单位： | 湖南工程学院经济管理系,湖南,湘潭,411101 |
| |
| 摘 要： | 在短缺经济时代甚至直到19世纪,零售订购依然是人类重要的购物方式和销售方式。大工业资本主义的兴起几乎摧毁了零售订购业。在经济高速发展的今天,社区零售订购又恢复了他的生机,电话和电视订购也赋予了它新的涵义。B2C零售订购业将成为中国电子商务的E—SHOP零售营销大趋势。
|
| 关 键 词： | 零售订购 社区服务营销 电子商务 E-SHOP零售营销 B2C零售订购 |
| 文章编号： | 1671-1181(2003)01-0029-03 |
| 修稿时间： | 2002年10月16 |
On Ordering Industry of Retailing in Community |
| |
| XU Yun - bao,WEN Long - guang.On Ordering Industry of Retailing in Community[J].Journal of Hunan Institute of Engineering(Social Science Edition),2003,13(1):29-31. |
| |
| Authors: | XU Yun - bao WEN Long - guang |
| |
| Abstract: | The ordering industry of retailing was still mankind's important shopping way and marketing method in the era of economic shortage or even until the 19th century . The rise of the great industrial capitalism has almost destroged the ordering industry of retailing. With the fast development of economy nowadays, the ordering industry of retailing has come back to life in community ,Ordering by telephone and TV enable it to have a new connotation. B2C - the ordering industry of retailing will become the main trend in E - SHOP - the retail marketing of China's e - business. |
| |
| Keywords: | the ordering industry of retailing service marketing in community e - business E - SHOP - the retail marketing B2C- the ordering industry of retailing |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
