试论金融营销与商业银行自生能力的提高

顾客、竞争对手和市场环境等因素使金融营销具有维持商业银行生存发展、促进商业银行自身改革和深化金融市场等重要作用。可在商业银行金融营销机制建立、产品服务创新和质量提高以及改善公共关系方面提高商业银行的自生能力。

A Reserch on Financial Marketing and Improvement of Viability of Commercial Banks

The customers,competitors and market environments make the financial marketing a big necessity.It has the functions of maintaining the existence and development of commercial banks, promoting reformation of commercial banks and deepening the financial marketing.We can improve the viability of commercial banks through the ways of founding financial marketing mechanisms of commercial banks, innovating the products and services,improving their quality,and bettering the public relations.