| 消费者对食品企业社会责任的认知水平及其影响因素 |
| |
| 引用本文： | 程欣炜,龚璐,王怀明.消费者对食品企业社会责任的认知水平及其影响因素[J].大连理工大学学报(社会科学版),2014,35(4):19-25. |
| |
| 作者姓名： | 程欣炜 龚璐 王怀明 |
| |
| 作者单位： | 1. 南京农业大学金融学院,江苏南京,210095
2. 国网电力科学研究院,江苏南京,210003 |
| |
| 基金项目： | 国家自然科学基金项目:“食品企业社会责任促进机制研究——基于消费者响应的视角”，江苏省高校哲学社会科学研究重点项目:“食品企业社会责任评价及促进机制研究” |
| |
| 摘 要： | 文章通过问卷调查，从消费者对食品企业社会责任相关标准的了解程度及概念的认识状况两方面测度我国消费者对食品企业社会责任的认知水平，探究影响我国消费者对食品企业社会责任认知水平的因素。研究结果表明：我国消费者对食品企业社会责任的认知水平较低，对企业社会责任相关标准的了解程度低于对企业社会责任概念本身的知悉程度；消费者的家庭情况、收入状况、受教育程度等个人统计特征因素和非政府组织发育程度、政府监管行为、社会法制环境等市场环境状况因素显著地影响了我国消费者对食品企业社会责任的认知水平。
|
| 关 键 词： | 消费者 食品企业 企业社会责任 认知水平 影响因素 |
Consumers' Cognitive Level and Influential Factors of Food Corporate Social Responsibility |
| |
| CHENG Xin-wei,GONG Lu,WANG Huai-ming.Consumers' Cognitive Level and Influential Factors of Food Corporate Social Responsibility[J].Journal of Dalian University of Technology(Social Sciences),2014,35(4):19-25. |
| |
| Authors: | CHENG Xin-wei GONG Lu WANG Huai-ming |
| |
| Institution: | CHENG Xin-wei, GONG Lu, WANG Huai-ming( 1. College of Finance, Nanjing Agricultural University, Nanjing 210095, China 2. State Grid Electric Power Research Institute, Nanjing 210003, China ) |
| |
| Abstract: | This article measures consumers＇ cognitive level of food corporate social responsibility from consumers＇ knowledge of corporate social responsibility standards and relational concepts and analyzes its effective factors from two perspectives of individuals＇ statistical characteristics and market circumstances based on a 584-consumers＇ survey.Research shows that native consumers＇ cognitive level to food corporate social responsibility is low;consumers know less about corporate social responsibility standards than its concepts,and individuals＇ statistical characteristics（family situation,income and education）and market environments affect cognitive level of food corporate social responsibility. |
| |
| Keywords: | consumers food corporate corporate social responsibility cognitive level influential factors |
| 本文献已被 维普 万方数据 等数据库收录！ |
