产品设计的符号学解构

设计具有复杂性,它既不是科学也不是艺术。用符号学的方法来解析设计,产品设计的实质就是以实用功能为核心的文化价值传达,同时也包括审美功能;设计的目的是将造型语言所包含的文化价值如实地传达给消费者;为此,造型设计必须符合其符号学规则,包括语构学规则、语义学规则和语用学规则,规则的复杂性决定设计的复杂性,所以,对这些规则的研究是产品设计体系的基础。

Deconstruction of product design by Semiotics

Design is complex, and it's not science or an. This thesis deconstructs the nature of product design by semiotics. Product design is the transmitting of cultural value, the core of which is function including form. The cultural value in design sign should be delivered to consumers exactly, which is the purpose of design. Design must follows the rules of semiotics, such as syntactics, semantics and pragmatics in design, whose complexities result in that of design. Research in them is foundation of product design system.