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高等教育产业产品结构和供求关系
引用本文:魏江.高等教育产业产品结构和供求关系[J].浙江大学学报(人文社会科学版),2002,32(5):132-137.
作者姓名:魏江
作者单位:浙江大学,工商管理系,浙江,杭州,310027
基金项目:浙江省哲学社会科学规划项目 (N95D2 1)
摘    要:每一个产业的发展都离不开市场结构分析 ,市场结构包括产品市场结构和要素市场结构等。高等教育产业化发展同样需要分析其市场结构问题。高等教育产业的产品结构关键表现为结构失调 ,层次不清 ,缺乏特色。这种产品结构的存在是与现阶段高等教育产业供求关系的无序性相联系的 ,供求关系理顺可引导产品结构优化 ,而产品结构优化又能促进高等教育产业的健康发展。要将高等教育产业化发展过程中的供求关系理顺 ,就要从产业层次研究高等院校如何根据人才需求市场结构的特点 ,调整和实施其产品结构策略 ,为高等教育产业化发展提供思路。

关 键 词:高等教育产业  产品结构  供求关系  
文章编号:1008-942X(2002)05-0132-06
修稿时间:2001年6月18日

The Product Mix and Supply-Demand Relation of Higher Education Industry
WEI Jiang.The Product Mix and Supply-Demand Relation of Higher Education Industry[J].Journal of Zhejiang University(Humanities and Social Sciences),2002,32(5):132-137.
Authors:WEI Jiang
Abstract:The development of each industry needs the analysis of its market structure, which encompasses product market structure and factor market structure. The development of higher education industry also needs the analysis of its market structure. However, the product mix of China's higher education is characterized by imbalance, disorderliness and inhomogeneity. The existence of the present product mix is connected with the disorderliness of supply demand relation in higher education industry. Therefore, the adjusting of supply demand relation helps to optimize the product mix, which in turn promotes the healthy development of higher education industry. To bring into better balance the supply demand relation in the development of higher education industry, a research should be done from an industrial perspective on how institutions of higher learning adjust and carry out their strategy of product mix according to the characteristics of the employment market structure, so as to provide some ideas for the further development of higher education industry.
Keywords:Higher education industry  product mix  supply  demand  relation
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