浅谈海报的发展

海报作为一种艺术形式,在其长达一个多世纪的发展历史中,经历了不断的发展演变, 海报的设计到20世纪上半期,基本是沿着19世纪海报设计的路径发展。这个发展同时受到各种 社会因素的影响,出现了新的海报面貌。特别是第一次和第二次世界大战的爆发,刺激了政府和 社会对政治海报的需求,使海报设计得到了很大的进步。可以说这个时期是海报发展的鼎盛期。 二战后工业的繁荣和现代主义设计运动的兴起与发展,使20世纪的海报地位更高,海报显示出 了更加新鲜、独特的个性。

On Development of Playbill

As a kind of artistic form, playbill has developed continuously in its history over one century. During the first half of 20th century, the development of the bill design almost followed the track of that in 19th century. Influenced by various social factors, the playbill took on a new look at that time. The breaking out of the WWI and WWII stimulated the need of the society and the government for the bill, and there was a great progress in bill design, which was regarded as the most prosperous period. After WWII, with the blooming of industry and the rise and development of modern art design, the position of playbill raised a lot, and the playbill showed its fresh, unique character more clearly.