中国Z世代的媒介形象建构及其反思

随着互联网技术的快速发展，Z世代作为拥有特定生命历程的青年群体被社会各界广泛关注。作为概念，Z世代是借助差异性与同一性指代符号而生成的，大众媒介将其形象建构为顺势而生的“数字原住民”、寻求认同的“文化盗猎者”以及彰显风格的“个性消费者”。在“技术+文化”与“技术+消费”的叠加框架中，Z世代媒介形象呈现出多元化的特征，然而积极话语与消极话语之冲突也造成了Z世代媒介形象的内在矛盾。作为一种媒介建构，Z世代的媒介形象虽然再现了社会现实，但也遮蔽了阶层差异、地区差异等现实问题。

Media Image Construction and Reflection of Generation Z in China

With the rapid development of Internet technology, Generation Z is widely concerned by all sectors of society as a group of youth with a specific life history representation. As a concept, it is generated by the help of difference and identity to refer to symbols, and the mass media constructs its image as digital natives born with the trend, cultural poachers seeking recognition, and individual consumers who highlight their styles. In the superposition framework of technology + culture and technology + consumption , the media image of Generation Z presents the characteristics of diversity. However, the conflict between positive discourse and negative discourse also causes the internal contradiction of the media image. As a kind of media construction, although the media image of Generation Z reproduces the social reality, it also covers the practical problems such as class differences and regional differences.