| 后工业社会商业插画设计新特征 |
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| 引用本文： | 肖玮.后工业社会商业插画设计新特征[J].兰州大学学报(社会科学版),2012,40(2):162-164,2,165. |
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| 作者姓名： | 肖玮 |
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| 作者单位： | 阜阳师范学院美术学院,安徽阜阳,236041 |
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| 摘 要： | 商业插画创新设计表现出后现代主义的特征,与社会政治经济环境、经济状况、社会发展、工业化程度、历史文化传统及时代背景中人们的审美修养紧密联系。其服务于消费文化,具有强烈的符号价值,是数码艺术的商业文化代言;又具有互动的新时代特色,正向着跨学科和多元化方向发展。
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| 关 键 词： | 后工业社会 商业插画 消费特征 科技特征 |
Commercial Illustration in the Post-Industrial World: Its New Characters |
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| XIAO Wei.Commercial Illustration in the Post-Industrial World: Its New Characters[J].Journal of Lanzhor University(Social Sciences),2012,40(2):162-164,2,165. |
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| Authors: | XIAO Wei |
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| Institution: | XIAO Wei (School of Art,Fuyang Normal College,Fuyang 236041,Anhui,China) |
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| Abstract: | The post-modern features of the commercial illustration are associated with the post-industrial social,political,economic and historical traditions as well as the personal perspectives of the people in this environment towards beauty.Such illustration work serves commercialism,is value-loaded,and bespeaks the commercial culture of the digital art. |
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| Keywords: | post-industrial world commercial illustration consumerism scientificism |
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