| 消费观念与消费行为关系之实证研究——以北京市发制品市场为例的分析 |
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| 引用本文： | 瞿国忠,邵建红.消费观念与消费行为关系之实证研究——以北京市发制品市场为例的分析[J].北京科技大学学报(社会科学版),2007,23(2):29-32,44. |
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| 作者姓名： | 瞿国忠 邵建红 |
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| 作者单位： | 北京科技大学,经济管理学院,北京,100083;北京科技大学,经济管理学院,北京,100083 |
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| 摘 要： | 随着生活水平和需求层次的不断提高,消费者的消费观念对其消费行为的影响越加明显。文章通过发制品市场的实证研究,分析了消费者不同消费观念与消费行为之间的关系,据此,提出了笔者的建议与对策,旨在为相关企业的营销策划提供参考依据。
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| 关 键 词： | 消费者 消费观念 消费行为 营销 发制品 |
The Empirical Study on the Relationship between Consumption Concept and Consumption Behavior |
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| QU Guo-zhong,SHAO Jian-hong.The Empirical Study on the Relationship between Consumption Concept and Consumption Behavior[J].Journal of University of Science and Technology Beijing(Social Sciences Edition),2007,23(2):29-32,44. |
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| Authors: | QU Guo-zhong SHAO Jian-hong |
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| Abstract: | With the continuous improvement of living standards and demanding levels,the consumer's consumption concept has an increasingly great impact on their consumption behavior.Through the practical study on the hair product market,this paper analyses the relationship between consumer's different consumption concepts and related behavior.Based on the study,the author provides suggestions and countermeasures,which aims to provide possible referential evidence for certain enterprise' s marketing strategy setting. |
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| Keywords: | consumer consumption concept consumption behavior marketing hair products |
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