| 3G业务融合创新的品牌策略研究 |
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| 引用本文： | 马凌,易兰. 3G业务融合创新的品牌策略研究[J]. 重庆邮电学院学报(社会科学版), 2009, 0(1): 35-39 |
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| 作者姓名： | 马凌 易兰 |
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| 作者单位： | 重庆邮电大学经济管理学院; |
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| 摘 要： | 随着通信技术的进步，网络融合将给世界通信产业带来一系列的机遇和挑战。寻求一种有效的业务模式，顺利实现3G业务市场的推进则成为当前我国运营商战略转型关注的焦点。为此，通过设计3G业务融合创新的品牌架构模型，试图以品牌的建立、拓展和延伸三个阶段的营销策略的制定来探索2G业务向3G业务平滑演进的创新业务模式。
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| 关 键 词： | 业务融合 3G业务 品牌建立 品牌拓展 品牌延伸 |
Research on Brand Strategy for 3G Service Convergence and Innovation |
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| MA Ling,YI Lan. Research on Brand Strategy for 3G Service Convergence and Innovation[J]. Journal of Chongqing University of Posts and Telecommunications(Social Science Edition), 2009, 0(1): 35-39 |
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| Authors: | MA Ling YI Lan |
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| Affiliation: | MA Ling,YI Lan(College of Economics , Management,Chongqing University of Posts , Telecommunications,Chongqing 400065,China) |
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| Abstract: | With the progress of communication technology,the network convergence will bring many chances and challenges to world communication industry.So to find a kind of effective service model and successfully realize the expansion of 3G service market have become the focus that operators concerned in the period of strategic transformation in China.Hence,through designing the 3G service convergence and innovation brand models,the marketing strategies for establishing,extending and expanding brand have been made to... |
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| Keywords: | service convergence 3G service brand establishment brand extension brand expansion |
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