Gambling Motivation and Passion: A Comparison Study of Recreational and Pathological Gamblers |
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| Authors: | Ki-Joon Back Choong-Ki Lee Randy Stinchfield |
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| Institution: | (1) C N. Hilton Hotel and College at University of Houston, 229 C.N. Hilton Hotel & College, Houston, TX 77204, USA;(2) College of Hotel and Tourism Management at Kyung Hee University, 1, Hoegi-dong, Dongdaemun-gu, Seoul, 130-701, Republic of Korea;(3) Department of Psychiatry, University of Minnesota Medical School, 689 Fairmount Avenue, Saint Paul, MN 55105, USA |
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| Abstract: | The aim of this study was to examine the structural relationship among gambling motivation, gambling passion, and behavioral
intentions to gamble between recreational and pathological gamblers. Specifically, this study aimed to shed light on the different
ways in which gambling motivation and affective attitude are associated with recreational and pathological gamblers. Using
a purposive sampling method, 400 subjects were selected for and participated in this study during their visits to a casino.
Study results echoed the notion of distinctive and separate gambling motivations and passions between recreational and pathological
gamblers. Also, results identified specific areas to which casino operators or policy makers should pay special attention
in developing effective marketing strategies to promote responsible gambling. |
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