| 中国名牌国际化经营战略研究 |
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| 引用本文： | 柴琳琳.中国名牌国际化经营战略研究[J].渤海大学学报(哲学社会科学版),2004,26(1):115-118. |
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| 作者姓名： | 柴琳琳 |
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| 作者单位： | 东北财经大学,国际经济贸易学院,辽宁,大连,116025 |
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| 摘 要： | 中国加入WTO是经济全球化发展的必然。面对着“国内市场国际化、国际竞争国内化”新竞争格局的形成,中国名牌国际化已成为经济全球化发展的必然要求和中国企业发展的必然选择。中国企业今后应立足实际,迎接挑战;努力创新,打造核心竞争力;实施全球战略,积极参与国际竞争与合作,走企业的全球化之路。
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| 关 键 词： | 品牌 中国名牌 核心竞争力 国际化经营战略 |
| 文章编号： | 1001-6333(2004)01-0115-04 |
| 修稿时间： | 2003年9月28日 |
Observation of international strategy of Chinese famous brand |
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| CHAI Linlin.Observation of international strategy of Chinese famous brand[J].Journal of Bohai University:Philosophy and Social Science Edition,2004,26(1):115-118. |
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| Authors: | CHAI Linlin |
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| Abstract: | Joining WTO is the inevitable result of the global economic integration. Because of the new competition pattem that the local markets are becoming more international while the competition over the world more local, it is necessary for China and its corporations to choose the international strategy of famous brands. Our corporation will follow the global way based on reality, facing challenge; Based on innovation, promoting the central competition force; Based on global strategy, joining competition and cooperation over the world. |
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| Keywords: | brand famous brand the key competitiveness the strategy of international management |
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