| 浅谈品牌战略在职业教育中的应用 |
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| 引用本文： | 肖晖.浅谈品牌战略在职业教育中的应用[J].贵州工业大学学报(社会科学版),2007,9(5):70-72. |
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| 作者姓名： | 肖晖 |
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| 作者单位： | 贵州大学管理学院 MBA061班贵州贵阳550025 |
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| 摘 要： | 品牌即是办学特色的体现,又是学校追求的境界和目标;每个学校都应该致力于树立自己的品牌。职业院校建立自己的品牌应以自身条件为基础,充分分析市场、发挥自己的优势、体现自己的办学特色。
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| 关 键 词： | 品牌战略 职业教育 办学特色 |
On the Application of Brand Strategy in Vocational Education |
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| XIAO Hui.On the Application of Brand Strategy in Vocational Education[J].Journal of Guizhou University of Technology(Social Science Edition),2007,9(5):70-72. |
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| Authors: | XIAO Hui |
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| Abstract: | Brand represents the features of the school.It is of vital importance for vocational schools to establish its own unique brand based on its own condition.We should analyze the market in detail,give our own advantage a full display and present our own features in running the school. |
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| Keywords: | brand strategy vocational education school running features |
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