当代审美文化中的伪个性探析

个性的外部表现容易受社会环境影响，具有动态性特点，当今个性得到了极大的强调和张扬。在当代审美文化中，大众的个性不能代表自己的真实想法，其本质是消费经济构建出来的伪个性。时尚和流行文化通过大众媒介的传播，使得大众在消费语境下将个性转变为身份认同等多种社会需要，在它们的背后是复杂的消费逻辑，只有明晰消费经济的本质才能解放个性，祛除大众受到的审美蒙蔽。

A Probe into the Pseudo-personality in Modern Aesthetic Culture

Sensitive to social influence, the representation of personality possesses dynamic property. In modern aesthetic culture, personality being boosted though, individuals＂ personality is not the projection of that of the public which is essentially pseudo-personality, shaped by consumption economy. Through the mass media, fashion and pop culture exert influence on people, who, in the context of consumption, divert their personality into self-identity with the consumer society. Behind this phenomenon is the complex consumption logic. Personality can be emancipated only after the intrinsic quality of consumption economy has been uncovered.