| 互联网时代非遗匠人包装策略 |
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| 引用本文： | 陈卫华.互联网时代非遗匠人包装策略[J].湖南工业大学学报（社会科学版）,2018,23(5):1-6. |
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| 作者姓名： | 陈卫华 |
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| 作者单位： | 湖南工业大学 文学与新闻传播学院 |
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| 基金项目： | 全国包装广告研究基地和湖南包装广告创意基地基金资助项目“互联网+背景下的非遗匠人包装广告策略研究”（17JDXMB01） |
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| 摘 要： | 近年来诸如东家、老字号等一批非遗匠人互联网平台逐渐兴起，创造出颇具新意的非遗匠人包装策略；匠人电商、匠人App、匠人线上线下结合、匠人综艺秀等包装模式，开发出新市场、新商机，为互联网背景下传统手工艺行业匠人的包装发展策略提供了新启示。
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| 关 键 词： | 互联网时代 非遗匠人 包装策略 东家 老字号 |
| 收稿时间： | 2018/5/28 0:00:00 |
Packaging Strategies for the Intangible Cultural Heritage Craftsmen in the Internet Era |
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| CHEN Weihua.Packaging Strategies for the Intangible Cultural Heritage Craftsmen in the Internet Era[J].Journal of Hunan University of Technology(Social Science Edition),2018,23(5):1-6. |
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| Authors: | CHEN Weihua |
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| Institution: | College of Literature and Journalism, Hunan University of Technology |
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| Abstract: | In recent years, a number of Internet platforms, such as Dongjia (East Family), Laozihao(Old Brands) and so on, have gradually arisen, creating quite innovative packaging strategies for the Intangible Cultural Heritage craftsmen. Packaging models such as Craftsmen e commerce, Craftsmen APP, Craftsmen online and offline combination, Craftsmen variety show have developed new markets and new business opportunities for craftsmen, which provides a new inspiration for the traditional craftsmen packaging under the internet background. |
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| Keywords: | Internet era the Intangible Cultural Heritage craftsmen packaging strategy Dongjia Laozihao |
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