| 理想与挑战:"绿色收视率"如何实现 |
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| 引用本文： | 郭克宏.理想与挑战:"绿色收视率"如何实现[J].郑州大学学报(哲学社会科学版),2007,40(4):81-83. |
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| 作者姓名： | 郭克宏 |
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| 作者单位： | 郑州大学,新闻与传播学院,河南,郑州,450001 |
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| 摘 要： | "绿色收视率"概念的提出及其受到广泛关注,反映了社会对当前电视媒介片面追求收视率引发的节目"文化空壳"现象的忧虑。"绿色收视率"理想的实现至少面临三方面的挑战:收视评估体系的各项指标数值难以准确科学把握;高素质的电视经理人才匮乏;电视媒体的成长环境与市场机制存在"硬性"冲突。有针对性地寻找突破是解决这些问题的关键。
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| 关 键 词： | 媒介 绿色收视率 收视率 挑战 |
| 文章编号： | 1001-8204(2007)04-0081-03 |
| 修稿时间： | 2007年5月9日 |
How to Ensure "Green Rating" of TV Programs |
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| GUO Ke-hong.How to Ensure "Green Rating" of TV Programs[J].Journal of Zhengzhou University(Philosophy and Social Science Edition),2007,40(4):81-83. |
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| Authors: | GUO Ke-hong |
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| Abstract: | Popular concern for "green rating" of TV programs reveals an anxiety for the wild chase after rating of TV programs in present-day society.The ideal of "green rating" is faced with at least three challenges: uncertainty of how to evaluate the rating of TV programs,a shortage of capable TV managers,and a conflict between the environment of TV development and the market mechanism.The key to the problems is to make a breakthrough with a clear aim. |
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| Keywords: | media green rating rating challenges |
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