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基于SWOT定量分析的无水港发展战略研究
引用本文:王莹,韩晓争.基于SWOT定量分析的无水港发展战略研究[J].华北水利水电学院学报(社会科学版),2014(4):64-67.
作者姓名:王莹  韩晓争
作者单位:闽江学院管理学系,福建福州350108
基金项目:福建省中青年教师教育科研项目(JB13210S);福建省大学生创新训练计划项目(201310395041);闽江学院育苗项目(YSQ12003)
摘    要:无水港是新兴的物流基础设施,能加快内陆地区对外开放的步伐。选取晋江无水港为研究对象,运用SWOT定性分析方法对影响无水港战略选择的重要因素进行识别和筛选,通过SWOT定量分析各要素,建立发展战略决策四边形。在此基础上,讨论晋江无水港应采取的发展战略。研究结果为我国目前无水港企业所面临的重要战略决策问题,提供了一种客观有效的研究思路和解决方案。

关 键 词:无水港  晋江无水港  发展战略  SWOT定量分析

Research on Development Strategy of Dry Port based on SWOT Quantitative Analysis
WANG Ying,HAN Xiao-zheng.Research on Development Strategy of Dry Port based on SWOT Quantitative Analysis[J].Journal of North China Institute of Water Conservancy and Hydroelectric Power(Social Sciences Edition),2014(4):64-67.
Authors:WANG Ying  HAN Xiao-zheng
Institution:( Department of Management, Minjiang College , Fuzhou 350108, China)
Abstract:Dry port is a modem logistics infrastructure, and it is helpful for inland area to speed up the pace of opening to the outside world. This paper sets the Jinjiang dry port as object of study, investigates the status of Jinjiang dry port, uses the SWOT analysis to identify and select the key factors which have great influence on the development of dry port, and obtains the strategic strength coefficient through the construction of the strategic quadrangle. On basis, this paper discusses the development strategy which is suitable for Jinjiang dry port. The application of SWOT quantitative analysis provides a new thought and solution for making development strategy for Dry port.
Keywords:dry port  Jinjiang dry port  development strategy  SWOT quantitative analysis
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