基于在线数据的网络调查研究方法

在线数据分析法是依赖于网络技术，对网民网络行为的海量数据进行统计分析的一种调查研究方法。这种方法基于网站流量监测系统及浏览跟踪系统自动获得的网民行为数据，对网民的网络行为进行统计分析，更容易掌握网民的真实想法甚至是无意识的行为。按获取数据位置的不同，可以将在线数据分析法分为网站流量监测法、网民行为跟踪法及搜索引擎关键词统计法三种主要方法。网站流量监测法利用网站流量监测系统对来访网民的行为进行全面的记录和统计；网民行为跟踪法利用客户端插件对网民样本进行记录分析，以推断整体网民的网络行为；搜索引擎则对巨量网民的搜索行为进行记录和统计，为人们了解网民行为提供客观数据。

Internet Investigation Method Based on Online Data

Online data analytics is a new method based on network technology for analyzing the large database of net-surfers＇ behaviors on Internet. This method can gain the data of net-surfers＇ behaviors automatically based on the website traffic measurement system and browsing tracking system and statistically analyze the net-surfers＇ behaviors on Internet. We will be more easily to control the net-surfers＇ true thoughts and unconscious behav- iors. According to different position of data, the online data analytics can be divided into three kinds, namely website traffic measurement, net-surfers＇ behaviors tracking, and search engine keyword statistics. The method of website traffic measurement can record and analyze the net-surfers＇ behaviors by using webs~te traffic meas- urement system. The method of net-surfers＇ behaviors tracking can record the net-surfer sample by using the cli- ent plug-in for concluding the net-surfers＇ network behaviors. The search engine can record and count the searching behaviors of large numbers of net-surfers, which can provide people with objective data for understanding net-surfers＇ behaviors.