| 虚假广告民事责任若干问题探讨 |
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| 引用本文： | 戴谋富,戴谋元.虚假广告民事责任若干问题探讨[J].长沙理工大学学报(社会科学版),2009,24(3):55-58. |
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| 作者姓名： | 戴谋富 戴谋元 |
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| 作者单位： | 1. 长沙理工大学,文法学院,湖南,长沙,410077
2. 长沙理工大学,文法学院,湖南,长沙,410077;湖南大学,武装部,湖南,长沙,410081 |
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| 摘 要： | 虚假广告是指广告主或其代理人，或者通过广告经营者、广告发布者，利用一定媒介和形式进行宣传、介绍与其所提供的商品或服务不符的广告。虚假广告民事责的构成条件包括虚假广告的行为、损害事实的存在、虚假广告行为与损害之间有因果关系、行为人主观上有过错四个方面。虚假广告应由广告主依法承担民事责任，广告经营者、广告发布者明知或应知广告虚假仍设计、制作、发布的，依法承担连带责任；在广告经营者、广告发布者不能提供广告主的真实名称、地址的，应当承担全部民事责任；社会团体或者其他组织，在虚假广告中向消费者推荐商品或者服务，应当依法承担连带责任
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| 关 键 词： | 虚假广告 民事责任 |
A Probe of Several Problems on the Civil Liability of False Advertisement |
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| DAI Mou-fu,DAI Mou-yuan.A Probe of Several Problems on the Civil Liability of False Advertisement[J].Journal of Changsha University of Science & Technology,2009,24(3):55-58. |
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| Authors: | DAI Mou-fu DAI Mou-yuan |
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| Institution: | DAI Mou-fu1,DAI Mou-yuan1,2(School of Literature , Law,Changsha University of Science , Technology,Changsha,Hunan 410077,China) |
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| Abstract: | The false advertisement refers to the advertisement without conforming to the provided commodity or service as promulgated or introduced through the advertisement owner or agency,or advertisement operator,the advertisement promulgator by means of certain media.The formative conditions of civil responsibility of false advertisements include false advertisement behaviors,harmful facts,the causal relation between false advertisement behaviors and harm,and the author's mistake.The advertisement operator should ... |
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| Keywords: | false advertisement civil liability |
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