Determinants of Individual Giving Behavior in Urban India

This paper, based on a primary sample survey over 1925 earning individuals in the cities of Kolkata, Cuttack and Bengaluru, examines how the individual and household characteristics influence the acts of giving in urban India. The regression results indicate income, family size and property ownership affecting likelihood and extent of giving. Likelihood to give is more with females, though males tend to donate more. There exists threshold income beyond which likelihood to donate is less. Characteristics like age, education, dependency ratio and marital status influence certain acts of giving. As the opportunity cost of non-cash giving increases with the rise in income, cash donations substitute non-cash giving. There also prevails complementarity in the acts of giving. On behavioral front, in addition to work–life balance and pledging, the notion of rational choice seems to be gaining ground.