| 透过海尔物流浅析中国物流市场 |
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| 引用本文： | 张玉荣.透过海尔物流浅析中国物流市场[J].浙江树人大学学报,2003,3(4):25-27. |
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| 作者姓名： | 张玉荣 |
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| 作者单位： | 浙江树人大学,管理学院,浙江,杭州,310015 |
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| 摘 要： | 海尔的“物流推进本部”成为中国物流业界关注的亮点，面对加入WTO后中国物流市场面临的机遇和挑战，中国的物流企业应认清形势，兼收并蓄，在政府的支持下，积极转变物流职能，提高服务质量，增强竞争能力。
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| 关 键 词： | 物流管理 物流职能 机遇 挑战 对策 |
| 文章编号： | 1671-2714(2003)04-0025-03 |
| 修稿时间： | 2003年2月24日 |
An Analysis of China's Logistics Market Through Logistics Management of Haier |
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| ZHANG Yurong.An Analysis of China''''s Logistics Market Through Logistics Management of Haier[J].Journal of Zhejiang Shuren University,2003,3(4):25-27. |
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| Authors: | ZHANG Yurong |
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| Abstract: | In 2001, the logistics management idea of Haier became a focus in the circle of Chinese logistics enterprises. With the opportunities and threats to Chinese logistics market after China's entry into WTO, Chinese logistics enterprises should get a clear understanding of the situation, incorporate things of diverse nature, and with the support from the government, transform their logistics function, and improve their service quality so as to increase their competitive ability. |
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| Keywords: | logistics management logistic function opportunities threats strategies |
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