弗洛姆：异化的消费

马克思的异化理论以及卢卡奇的物化理论成为西方马克思主义消费文化研究的又一个重要理论基础。法兰克福学派的弗洛姆深受异化理论的影响，提出了异化消费的概念。弗洛姆看到，在发达资本主义国家的消费社会中，异化非但没有减轻和消除，反而愈演愈烈，人性非但没有走向健康发展的道路，反而更加扭曲。消费让人异化，成为消费的机器。他提出，人应该走向人道而健康的消费之路。

Fromn: Alienative Consumption

Marxist doctrine of alienation and Lukacs's on reification have become another theoretical foundation of researches on Western Marxist consumer culture.Fromn,one of the Frankfurt School's representatives,is deeply affected by theory of alienation and consumption.Fromn discovers that in the consumer society of developed countries,alienation becomes rampant but not be lessened or eliminated,and humanity becomes even more twisted but not develops healthily.Consumption causes human beings' alienation and makes them reduce to consuming machines.He believes in that human should go a humanistic and healthy consumption way.