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| 民国时期自贡报纸刊载广告研究 | |
| 引用本文： | 黄宗凯,刘菊素. 民国时期自贡报纸刊载广告研究[J]. 四川理工学院学报(社会科学版), 2008, 23(3): 108-112,117 |
| 作者姓名： | 黄宗凯 刘菊素 |
| 作者单位： | 四川理工学院政法系,四川,自贡,643000 |
| 摘 要： | 报纸刊载广告既是一种经济现象，又是一种文化现象。广告费、广告种类、广告用语、广告版面蕴藏着丰富的文化信息。民国时期自贡报纸刊载广告，不仅反映出民国时期自贡报业的某些特点，同时也折射出民国自贡的经济、文化和社会生活，对于民国自贡史研究和重组自贡历史具有较高的史料价值。 |
| 关 键 词： | 民国自贡 报纸刊载广告 社会生活 自贡历史重构 |
Research on Advertisement in Zigong Newspapers in the Period of the Republic of China |
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| HUANG Zong-kai,LIU Ju-su. Research on Advertisement in Zigong Newspapers in the Period of the Republic of China[J]. Journal of Sichuau University of Science & Engineering:Social Sciences Edition, 2008, 23(3): 108-112,117 | |
| Authors: | HUANG Zong-kai LIU Ju-su |
| Affiliation: | (Department of Politics and Law, Sichuan University of Science and Engineering, Zigong 643000, China) |
| Abstract: | Advertisement in newspapers is an economic as well as a cultural phenomenon. Abundant cultural information is involved in the fare, types, words, and space of advertisement. Advertisement published on Zigong newspapers in the period of the Republic of China reflected some characteristics of the Zigong newspaper industry together with Zigong＇s economic, cultural and social life in this period, which is of high historical value for the research and the reorganization of Zigong history. |
| Keywords: | Zigong in the period of the Republic of China advertisement on the newspaper social life the reorganization of Zigong history |
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