| 广告文案教学与个性化人才培养 |
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| 引用本文： | 李阿嫱,张帆,Ma Rongzhen.广告文案教学与个性化人才培养[J].东北农业大学学报(社会科学版),2008,6(5):55-57. |
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| 作者姓名： | 李阿嫱 张帆 Ma Rongzhen |
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| 作者单位： | 黑龙江大学,黑龙江,哈尔滨,150080 |
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| 基金项目： | 2007年黑龙江大学新世纪教育教学改革项目(07DB197) |
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| 摘 要： | 现代广告活动是一种高度综合的信息传播活动，对于从业人员有着较为多样化的需求，因此，广告人才的培养必须遵循个性化培养原则。广告文案是高等教育广告学专业培养文案写作人才的专业课程，本文主要探讨该课程如何通过创新型教学手段培育专业化广告人才，即符合现代广告活动要求的个性化人才。
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| 关 键 词： | 广告文案 广告学 个性化人才 |
Teaching of Advertising Copy and Cultivating Individualized Advertising Talents |
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| Li Aqiang,Zhang Fan,Ma Rongzhen.Teaching of Advertising Copy and Cultivating Individualized Advertising Talents[J].Journal of Northeast Agricultural University:Social Science Edition,2008,6(5):55-57. |
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| Authors: | Li Aqiang Zhang Fan Ma Rongzhen |
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| Institution: | , Ma Rongzhen (Heilongjiang University, Harbin Heilongjiang 150080) |
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| Abstract: | Morden advertising activity is a kind of highly synthetical communication of information and needs various professional staff,so the cultivating of advertising talents must abide by a kind of individualized principle.Advertising Copy is specialized course for cultivating copy writing talents of higher education adver- tising major,the subject of this paper is inquiring to how to cultivate specialized advertising talents conforming to morden advertising activity's demand through innovating teaching measures. |
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| Keywords: | advertising copy advertising individualized talents |
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