| 世纪之初图书馆营销方式与策略初探 |
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| 引用本文： | 柳较乾.世纪之初图书馆营销方式与策略初探[J].西北农林科技大学学报,2001,1(4):67-69. |
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| 作者姓名： | 柳较乾 |
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| 作者单位： | 十堰职业技术学院,图书馆,湖北,十堰,442000 |
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| 摘 要： | 图书馆营销是信息营销、服务营销 ,其目的是通过营销 ,最大限度地发挥馆藏信息资源的作用。文章从图书馆营销理念、营销优势、营销方式和营销策略等方面进行了探讨
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| 关 键 词： | 营销 图书馆营销 服务营销 信息营销 |
| 文章编号： | 1009-9107(2001)04-0067-03 |
| 修稿时间： | 2001年5月18日 |
A Preliminary Research Into the Marketing Mode and Tacfics of Library Service in the New Century |
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| LIU,Jiao,qian.A Preliminary Research Into the Marketing Mode and Tacfics of Library Service in the New Century[J].Journal of Northwest Sci-Tech University of Agriculture and Forestry(Social Science),2001,1(4):67-69. |
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| Authors: | LIU Jiao qian |
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| Abstract: | The terms of library marketing is referred to information and service marketing, the purpose of which is to bring into full play of the library resources. This paper has offered a study of library marketing form variovs aspects including the principle, the advantages ,the mode and the tactics of library marketing |
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| Keywords: | marketing library marketing servive marketing information marketing |
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