三网融合产业链演变与业务模式创新

三网融合本质上是发挥不同网络的优势,实现用户能够通过任一种物理网络获取所需要的所有信息服务。三网融合使电信、广电和互联网的产业链在融合中出现裂变,在裂变中进行融合,产业链不断扩张、延伸和细化,推动产业形态向前演变,使三网融合的业务发展循着网络发展的路径不断扩展和丰富,业务模式产生根本性变革。

Industry Value Chain Evolution and Service Model Innovation of Three Networks Convergence

The essence of three networks convergence is that all the information services that subscribers demand can be satisfied on one type of physical network by taking the superiority of different networks.Three networks convergence breaks up the old value chains of telecommunication industry,broadcasting & TV industry and internet industry in its process.The expansion,extension and differentiation of three networks convergence value chain promote the development of industrial configuration.Following the network evolution path,more intricate and richer services are turning up,and the service model goes through fundamental changes as well.