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| 《申报》媒介形象的自我宣传初探 | |
| 引用本文： | 彭巍然. 《申报》媒介形象的自我宣传初探[J]. 湛江师范学院学报, 2007, 28(5): 123-126 |
| 作者姓名： | 彭巍然 |
| 作者单位： | 湛江师范学院,人文学院,广东,湛江,524048 |
| 摘 要： | 今天的媒介经营管理实践和学术研究中,媒介的品牌形象的建设是一个重要的命题。《申报》是我国历史上商业报刊品牌的典范,其在品牌形象的建立方面有许多独到的地方。《申报》为了树立良好的品牌形象而进行了成功的自我宣传,《申报》的自我宣传手法对于今天媒体的发展也颇具借鉴意义。 |
| 关 键 词： | <申报> 品牌形象 史量才 美查 |
| 文章编号： | 1006-4702（2007）05-0123-04 |
| 修稿时间： | 2007-06-25 |
Image Promotion by the Shen Daily |
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| PENG Wei-ran. Image Promotion by the Shen Daily[J]. Journal of Zhanjiang Normal College, 2007, 28(5): 123-126 | |
| Authors: | PENG Wei-ran |
| Affiliation: | School of Humanities, Zhanjiang Normal College, Zhanjiang, Guangdong 524048, China |
| Abstract: | Today in the research and practice of media management,it is becoming more and more important for companies to promote their images.The Shen Daily was the most successful in advertising its own brand name and did better than other newspapers.In order to develop its brand image,The Shen Daily's methods used in self-advertisement is significant as reference for today's media. |
| Keywords: | Shen Daily brand image Shi Liangcai Ernest Major |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |